Station Park Outdoor Mall - Impressive Indeed!

Station Park is a brand new outdoor mall in Farmington, Utah - just across from the famous Lagoon amusement park.  This new mall owned & managed by Centercal Properties is very innovative and creative in their market promotions.  Branding-Pros has been most fortunate to help with their creative marketing efforts - check out the project below...

Be sure to check out their web-site and their mall live - it is very impressive.  Oh - this summer they are offering a very impressive concert series... everybody loves great live music!
Station Park Outdoor Mall - Click Here

Everyone wants to be noticed

Because Branding-Pros is a dedicated  group of promotional advertising specialist we annually attend the world's largest promotional marketing conference (Promotional Products Association International - PPAI). There is always so much to learn and new promotional products to review.

This year's keynote speaker, Ken Schmidt, was absolutely fabulous.  You may know that Ken Schmidt (former VP - Harley Davidson) was very instrumental in the turn around of Harley Davidson, which was just days away from bankruptcy some 20 years ago.  His speaking focus was about NOTICING people and how Harley created BRAND DISCIPLES instead of customers.  Did you know that you can buy pretty much buy a duplicate Honda motorcycle that gets better gas mileage, has an equal warranty, and even better performance for 1/2 to 1/3 the cost of a Harley Davidson motorcycle.  With is being said, Harley Davidson still outsells Honda motorcycles 10:1, WOW! Ken pointed out that riding a Harley gets you noticed... From the noise of the engine reviving, the to dressing up owners make to their "HOGS," to the associated rebel crowd that is typically associated (falsely) Harley motorcycles.  This "Noticing" effect has taken what we could call a customer to what they call "Brand Disciples."    We would encourage to you to look at clips of Ken Schmidt speaking on YouTube.

Our question to you is what are you doing to notice your customers and to be noticed by your customers?  Do you just seek after customers or are you seeking "Brand Disciples?"  Now we at Branding-Pros are not miracle workers, but we have creative marketing concepts that when executed will help you get noticed and will make a difference for your business.  All this from promotional product advertising!

In Utah - we have a client that ran a Harley Davidson give-away promotion to which we completed their efforts by providing a Harley themed tee shirt that was compressed to look like a mini Harley Davidson, quite impressive and very memorable to their customers, even to this date.  Ask us about more detailed results of this campaign. 

Personalized & Customized Baseball Bats

Thanksgiving Park Development (TPD) is the owner of many upscale professional office buildings (Class A) in Lehi, UT.  At present TPD has developed & leased out over 1.5 million SF of office space.  TPD in their leasing efforts are targeting key accounts with a special baseball themed promotion. 

We have provided them with lovely ash full sized (35"), custom baseball bats with their logo and the logo of their target clients laser etch (burned) into the wood of the bat.  These are very upscale promotional pieces that will really be cherished by their clients and target clients (Yes, these will open doors).   Laser Etching is a specialty process to which Branding-Pros has ability to use effectively on behalf of their customers. 

We're Great at Embroidery As Well -

Many of our clients appreciate us for the various promotional product solutions we provide to them. Many clients know we can print on almost any product type, including apparel.  We want you know that our EMBROIDERY is the best the industry has to offer.  Embroidery is not just the process of stitching a logo or design onto an apparel piece, but that there is very much an artistic component to embroidery.  This artistic process (Digitizing)involves the how the embroidery process takes place on the apparel piece to be embroidered.  Our artistic group overseeing our digitizing won the 2012 "Stitches" Golden Needle Award for Best Design. Oh - we should mention this is the third year in row they have won this award!

Our artistic group digitized Propay's Zumogo design that were featured at the Sundance 2011 Film Festival.  EMBROIDERY AS GOOD AS IT GETS...

Branding Pros Embroidery - Back of the Jacket & Right Sleeve Above the Wrist.

Pens, Pens, Pens... Can't Beat Special

Our Favorite Source for pens is HUB PENS.  Their selection is fabulous, their service and turnaround is stellar and overall value is great.  Oh - their pen ink is the best... Two Mile Write Out Without Ink Failure.  This being said, we have obtained from Hub Pens, for November - 2012 only,  a 20% discount off the pricing you see on their web-site, www.hubpens.com.

Why do pens account for 9% of all promotional product sales, over $2 billion annually?
Sound crazy doesn't it!  Consider this, the average pen is in use over 14 months.  During this 14 month period it will change  hands up to 7 times. This single pen if used just once a week will provide a positive impression 56 times, making the cost per impression extremely low, as compare to other advertising methodologies.  As the perceived value of a pen increases so does the time a specific person hangs on to it and it is in use for a longer period of time.

Do you want a sample HubPen... Let's us know and we will send you a nice one.

It Is Official - People Love Promotional Products

It is official that people love promotional products.  The Promotional Products Association International (PPAI.org) has a study to validate how much people love getting and using promotional products.  Check out this short and informative video clip. 

PEOPLE LOVE PROMOTIONAL PROMOTIONAL PRODUCTS

FOLLOW THE NUMBERS... THEY NEVER LIE

In building and establishing BRANDING-PROS, we have always tried to follow the numbers because they do not lie.  Consider the Rule of 72, the number 72 is divided by an interest percentage per period to obtain the approximate number of periods (usually years) required for the doubling of an investment. Do you want to known how well the economy is doing well follow the numbers (THEY NEVER LIE), housing starts, employment, inflation, GDP, CPI, industrial production, business sales & inventories, retail sales...  My point with this is not to be political but to point out the numbers never lie. 

As we meet with prospects & clients they are somewhat surprised to learn of the reach and impact of the promotional advertising product industry, according to the NUMBERS.  The promotional products industry is roughly an $18 BILLION industry, which places it ahead by dollar volume to most other advertising mediums.  If you are investing in what is considered "conventional" advertising mediums you definitely should be investing in promotional products, remember the numbers do not lie.  Why is the promotional advertising products industry so large to rival other advertising mediums?  Because promotional advertising products work!

Research shows that 71% of an audience consisting primarily of business people reported having received a promotional advertising product in the last 12 months.  Of this group, 34% had the item on their person.  76% of respondents could recall the advertiser's name on the promotional advertising product they had received in the last 12 months. In comparison only 53% of the same group could recall the name of a single advertiser they had seen in a magazine or newspaper in the past week.  52% of respondents did business with the advertiser after receiving the promotional advertising product.  52% of participants reported their impression was more favorable after receiving the promotional advertising product.  (source Alan Nelson, Ph.D. Louisiana State University) .

As we work with our clients and help them develop promotional product programs to help them meet their marketing objectives, we provide the instruction that we should follow the industry numbers to know the best path to follow, these numbers are:

·         Apparel accounts for 31%  ($5.6 Billion) of all promotional advertising products sold annually.  Embroidered business apparel that reflects a corporate image. Screen printed tee shirts promote specific events, products & functions.  Headwear, outerwear, underwear, neckwear that all aid to build a brand and provide a corporate image.  Just look in your closet and you are sure to see numerous branded apparel items.  These items serve to bring to memory events, products and services.

·         Writing Instruments account for 9% ($1.6 Billion) of all promotional advertising products sold annually.  Sound crazy doesn't it!  Consider this, the average pen is in use over 14 months.  During this 14 month period it will change  hands up to 7 times. This single pen if used just once a week will provide a positive impression 56 times, making the cost per impression extremely low, as compare to other advertising methodologies.  As the perceived value of a pen increases so does the time a specific person hangs on to it and it is in use for a longer period of time.

·         Calendars account for 8% ($1.44 Billion) of all promotional advertising products sold annually.  Most people in this day of I Phones, Blackberries and other electronic items still have hanging in their kitchens and offices.  I can count on going to parents home and seeing a calendar of the local mortuary, yes I can say it is Larkin Mortuary.  How is that for targeted marketing.

·         Bags account for 7% ($1.3 Billion) of all promotional advertising products sold annually.  Consider messenger bags, recyclable grocery totes (very trendy), back packs, duffel bags, weekend bags, gym bags, poly bags... They are used all over and have a great image area.

·         Drinkware accounts for 6% ($1.2 Billion) of all promotional advertising products sold annually.  Consider that hydration is a life's necessity and thus you have there great need for drinkable.  Coffee mugs, BPA free water bottles, glassware, beer mugs...  Look in your kitchen, your office at your gym and you will drinkable item after drinkable item that has been branded to promote a business, product or service. 

·         Office accessories - 5%, Recognition & Awards- 4%.

Remember in life and in advertising to follow the numbers, they never lie.