Why do pens account for 9% of all promotional product sales, over $2 billion annually?
Sound crazy doesn't it! Consider this, the average pen is in use over 14 months. During this 14 month period it will change hands up to 7 times. This single pen if used just once a week will provide a positive impression 56 times, making the cost per impression extremely low, as compare to other advertising methodologies. As the perceived value of a pen increases so does the time a specific person hangs on to it and it is in use for a longer period of time.
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