We're Great at Embroidery As Well -

Many of our clients appreciate us for the various promotional product solutions we provide to them. Many clients know we can print on almost any product type, including apparel.  We want you know that our EMBROIDERY is the best the industry has to offer.  Embroidery is not just the process of stitching a logo or design onto an apparel piece, but that there is very much an artistic component to embroidery.  This artistic process (Digitizing)involves the how the embroidery process takes place on the apparel piece to be embroidered.  Our artistic group overseeing our digitizing won the 2012 "Stitches" Golden Needle Award for Best Design. Oh - we should mention this is the third year in row they have won this award!

Our artistic group digitized Propay's Zumogo design that were featured at the Sundance 2011 Film Festival.  EMBROIDERY AS GOOD AS IT GETS...

Branding Pros Embroidery - Back of the Jacket & Right Sleeve Above the Wrist.

Pens, Pens, Pens... Can't Beat Special

Our Favorite Source for pens is HUB PENS.  Their selection is fabulous, their service and turnaround is stellar and overall value is great.  Oh - their pen ink is the best... Two Mile Write Out Without Ink Failure.  This being said, we have obtained from Hub Pens, for November - 2012 only,  a 20% discount off the pricing you see on their web-site, www.hubpens.com.

Why do pens account for 9% of all promotional product sales, over $2 billion annually?
Sound crazy doesn't it!  Consider this, the average pen is in use over 14 months.  During this 14 month period it will change  hands up to 7 times. This single pen if used just once a week will provide a positive impression 56 times, making the cost per impression extremely low, as compare to other advertising methodologies.  As the perceived value of a pen increases so does the time a specific person hangs on to it and it is in use for a longer period of time.

Do you want a sample HubPen... Let's us know and we will send you a nice one.

It Is Official - People Love Promotional Products

It is official that people love promotional products.  The Promotional Products Association International (PPAI.org) has a study to validate how much people love getting and using promotional products.  Check out this short and informative video clip. 

PEOPLE LOVE PROMOTIONAL PROMOTIONAL PRODUCTS

FOLLOW THE NUMBERS... THEY NEVER LIE

In building and establishing BRANDING-PROS, we have always tried to follow the numbers because they do not lie.  Consider the Rule of 72, the number 72 is divided by an interest percentage per period to obtain the approximate number of periods (usually years) required for the doubling of an investment. Do you want to known how well the economy is doing well follow the numbers (THEY NEVER LIE), housing starts, employment, inflation, GDP, CPI, industrial production, business sales & inventories, retail sales...  My point with this is not to be political but to point out the numbers never lie. 

As we meet with prospects & clients they are somewhat surprised to learn of the reach and impact of the promotional advertising product industry, according to the NUMBERS.  The promotional products industry is roughly an $18 BILLION industry, which places it ahead by dollar volume to most other advertising mediums.  If you are investing in what is considered "conventional" advertising mediums you definitely should be investing in promotional products, remember the numbers do not lie.  Why is the promotional advertising products industry so large to rival other advertising mediums?  Because promotional advertising products work!

Research shows that 71% of an audience consisting primarily of business people reported having received a promotional advertising product in the last 12 months.  Of this group, 34% had the item on their person.  76% of respondents could recall the advertiser's name on the promotional advertising product they had received in the last 12 months. In comparison only 53% of the same group could recall the name of a single advertiser they had seen in a magazine or newspaper in the past week.  52% of respondents did business with the advertiser after receiving the promotional advertising product.  52% of participants reported their impression was more favorable after receiving the promotional advertising product.  (source Alan Nelson, Ph.D. Louisiana State University) .

As we work with our clients and help them develop promotional product programs to help them meet their marketing objectives, we provide the instruction that we should follow the industry numbers to know the best path to follow, these numbers are:

·         Apparel accounts for 31%  ($5.6 Billion) of all promotional advertising products sold annually.  Embroidered business apparel that reflects a corporate image. Screen printed tee shirts promote specific events, products & functions.  Headwear, outerwear, underwear, neckwear that all aid to build a brand and provide a corporate image.  Just look in your closet and you are sure to see numerous branded apparel items.  These items serve to bring to memory events, products and services.

·         Writing Instruments account for 9% ($1.6 Billion) of all promotional advertising products sold annually.  Sound crazy doesn't it!  Consider this, the average pen is in use over 14 months.  During this 14 month period it will change  hands up to 7 times. This single pen if used just once a week will provide a positive impression 56 times, making the cost per impression extremely low, as compare to other advertising methodologies.  As the perceived value of a pen increases so does the time a specific person hangs on to it and it is in use for a longer period of time.

·         Calendars account for 8% ($1.44 Billion) of all promotional advertising products sold annually.  Most people in this day of I Phones, Blackberries and other electronic items still have hanging in their kitchens and offices.  I can count on going to parents home and seeing a calendar of the local mortuary, yes I can say it is Larkin Mortuary.  How is that for targeted marketing.

·         Bags account for 7% ($1.3 Billion) of all promotional advertising products sold annually.  Consider messenger bags, recyclable grocery totes (very trendy), back packs, duffel bags, weekend bags, gym bags, poly bags... They are used all over and have a great image area.

·         Drinkware accounts for 6% ($1.2 Billion) of all promotional advertising products sold annually.  Consider that hydration is a life's necessity and thus you have there great need for drinkable.  Coffee mugs, BPA free water bottles, glassware, beer mugs...  Look in your kitchen, your office at your gym and you will drinkable item after drinkable item that has been branded to promote a business, product or service. 

·         Office accessories - 5%, Recognition & Awards- 4%.

Remember in life and in advertising to follow the numbers, they never lie.

Not just about promotion, but appreciation

Promotional products are not just about promoting a product, event or service.   Promotional products when used effectively are great way to express appreciation - appreciation to clients, appreciation to employees, appreciation to...

Kern River Gas Transmission, A Mid-American company uses Branding-Pros to help express appreciation to key clients through our products and fulfillment services.  In the case of these upscale grill set, we shipped a very nice packaged product with a nice letter of appreciation on behalf of this client.  These grill sets will provide a positive impression for many years to come.   What are you doing to express appreciation?  Need Ideas, we can help -

The Difference Is In The Details - Part 3

In retail circumstances and on-line order fulfillment having a presentable product is paramount.  We at Branding-Pros provide Dive Addicts on all their retail type tee shirts a professionally folded tee shirt, sealed in a poly bag with an additional size tag on the poly bag.  The Difference is In The Details!

The Difference Is In The Details - Part 2

Branding Pros is working with Dive Addicts  to further enhance their brand image. To help in this cause we are able to print a special brand label with shirt sizing on the inside back collar of their tee shirts...  Remember the difference is in the details!

The Difference Is In The Details - Part 1

There are so many companies that can print a tee shirt but do they provide the details?  Branding-Pros has earned the business of an upscale retail dive shop with an associated dive certification training facility.  The name of this customer is Dive Addicts, you can find information about them at DiveAddicts.com or you can visit their location in Draper, UT.   Prior to coming Branding-Pros for their printing needs this customer had numerous print / productions issues, this is no longer the case.  Why, because of the details.  This picture shows a designer type brushed cotton tee shirt, size (BIG).  This is a very soft and plush tee with a great feel.  Dive Addicts wanted an over-sized print that went from the bottom seam, up to the shoulder area out on to the sleeve.  They also want an imprint that was equally soft to the fabric we printed on.  We used a very unique printing process that uses water based discharge inks that become part of the fabric.  This unique printing process allows us to print over seams without any image distortion.  Kudo's to Dive Addicts and their great graphic design.

Branding-Pros.... The Difference Is In The Details! This tee shirt is title "Wreck Diver"

Perhaps You've Tried Our Products

Lip Balms are a fabulous & effective promotional marketing medium!  Older people use them, younger people use them, women use them, men use them...   They have a wide appeal and are very cost effective. Our lip balms appeal to  most of your senses (taste, smell, touch, sight).  We can produce most any flavor from Myers Lemon to Cheeseburger (Yes - Cheeseburger) to Root Beer.

We have a most creative way to use lip balms beyond just being a giveaway with your logo on it.  We will be glad to share this concept with you.

Want a sample, just ask.

What's in a name... Branding-Pros

Four years ago when Branding-Pros was launched much consideration was given to the company name.  Branding-Pros was selected as the name that best reflected the purpose our business.  We are all about helping out clients develop and foster their business brand through the effective use of promotional advertising products.

Recently, we came across a video produced by the Norwich Business School, University of East Anglia that really captures visually, musically and intellectually what Branding is all about.  We really care about helping our clients with their business branding efforts.  I encourage you to take a look and be inspired by the power of branding, click the link... POWER OF BRANDING - BE INSPIRED